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hReview is a specific microformat intended to designate review content in a webpage and allow it to be easily found and indexed by search engines like Google and other web applications. Taking existing XHTML or HTML tags, passed in a systematic way, you can make easy distinction of what your data is about for search engines, when using microformats. hCalendar – for events, hCard – for contact information, and hProduct – for products are examples of other specific microformats. When using microformats, your website isn’t rendered any differently by the web browser. Microformats simply make the source code ’smarter’ in a sense, and allow easier communication with web applications, to help them understand better what the underlying content is about.

The hReview microformat is broken into several different properties including the date/time the review was written, a summary of the review, the author, the item being reviewed, a rating, a permalink to the review, and others. For more information and specific formatting questions regarding hReview properties check out the following site: http://microformats.org/wiki/hreview-profile.

To learn how to create a review site to easily and automatically integrate the hReview microformat, check out this article: Create A Review Site

When using the hReview microformat and its properties in your source code you will be at an advantage in the Google SERPS. You will be feeding information to Google to use its Rich Snippets feature. Google defines this feature as ‘giving users convenient summary information about their search results at a glance’. If you search ‘piccolos italian restaurant’ on Google the number one result includes a rich snippet summary of the reviews available on the City-Search site. As the example demonstrates the rich snippets allow a surfer to search for a product and/or service and then see a quick summary of the reviews of that product on any particular site. Google only pulls this data from your site if you are using the hReview in your source code.

To see the different types of review sites marketers use, with examples, read this post: Review Site Types

The simple addition of hReview tags to your web content can turn a simple site into a review site. It can enhance your listing in a web surfers search, giving them the chance to see useful and relevant information from your page making it more likely for them to click through to your content.

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