Welcome back! You can start doing some video advertising at Video With Youtube, Google or Yahoo or customizing your own Video Production Advertisement for SEO traffic. Once again, thanks for visiting!

Recent progress in the way we communicate through the Internet have been less about conventional broadcast media and more about interactive, two way communication. As this type of communication changes it will undoubtedly affect the way search engines operate and by default the process of Online Marketing.

Conventional media “broadcasts” a message to the proposed audience, whether it is in the form of a paper or an advertisement (physical or digital) which exposes the reader, listener or watcher to a concept. The communication is one way and the intended audience is told something, in fact “talked at”.

Customary methods of Online Marketing carried out by the marketing sector and more recently the relatively new idea of Search Engine Optimisation companies (SEO Company) are aimed at the way that Google (predominantly) accesses web pages. This is a form of broadcast media not too unlike to a newspaper albeit with digital trickery to make the experience more attractive.

Is this all about to change? Are the accepted Search Engine Placement services about to become less important? Assuming the internet continues to develop along the same lines as it has for the last 10 years, we can expect to see the use of the internet becoming more entrenched in our day to day real time lives. It will turn into more of a delivery platform as opposed to an information source, a concierge as opposed to a librarian. If we are accessing the net in real time that association will become two way and transactional, broadcast techniques will offer a superficial experience and become obsolete.

Once a buyer can connect with the seller of the product or service through two way communication simply reading a website will be less than fulfilling. At this point traditional Search Engine Placement services become obsolete and Online Marketing becomes about making connections not recognising content.

The astute Search Engine Optimization Company will be looking at how that interaction can take place in an environment that is so crowded with information. Ideally, a buyer is exposed to a seller (or a number of sellers) in an situation where he can actively interrogate and compare their goods, ask for detail and maybe even tailor the product or service to his needs before he makes the choice to buy.

Instead of offering website optimisation for a stationary broadcast, online marketing may be about promoting connections and may take place on Twitter, chatrooms, forums even within games where product placement is already beginning to happen.

Popularity: 1% [?]

Filed under: Marketing and Advertising