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The early 1990’s witnesses the sudden increase, at least hypothetically and academically, in the flexible working offer. The idea being that due to the developments in technology anybody could Work From Home. Over the last ten or fifteen years the technology and the commercial reality of Internet Business has improved to the point it is now, not only possible to Work From Home but in some industries almost necessary classified their business persona’s as nomadic (usually sales) or semi-nomadic (in general management, sales and team leader positions). These job descriptions found it possible to exist between the capability to Work From Home and flexible facilities in the office or offices inside which they still had a base. Further up the management chain senior managers and executives found the capability to be effective anywhere, in particular in the case of those handling National and International groups and time changes.

The mid 1990’s though, saw another sort of flexible worker starting to materialise. The surge in Internet Business formed a different class. These workers are not part of a corporate machine running their roles within the framework of touchdown and virtual meetings but rather what would have been a small business outlet on the main street. They are small service providers and sellers now profitable because they can work from home without the high operating cost of buildings.

On the back of this second tranche comes another group, those concerned in online jobs. These employees and entrepreneurs in reality make their living by providing services to maintain the growing virtual market place. In doing so their communication with clients is mostly via the electronic work media. This new business model redefines the idea of flexible working since not only can these organisations be run by people who work from home they can also be staffed by people with the same working patterns.

Is this a chiefly new trend? Or a return to the pre – industrial revolution patterns of work. Are what we now see as new age Online Jobs simply a paradigm shift from the requirement to be co-located, brought about by the mechanisation of work and the process vital for high output, to the skilfulhighly skilled, craft based model of the cottage industries.

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