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Why You Want to Include an FAQ In Your Site

Posted on July 30th, 2006. About General.

You Want to Include an FAQ In Your Site

 by: Richard Lowe, Jr.

Congratulations! You’ve got a brand new site and it’s doing pretty well. You check your statistics every day and the hits and page views keep climbing, your links are all in order and everything looks very good. On top of that, your guestbook is filling with great comments and you’re getting a few emails now and then with praise and perhaps a question or two.

Now is a good time to sit back and examine the subject (or subjects) of your site. What is the theme? What are you trying to accomplish? Then once you’ve got your site visualized, start to think about it from the perspective of a new visitor. Put yourself in their shoes, and assume you know nothing. What questions would you have? Write down these questions or type them into a document as you think of them.

What you are creating is a list of frequently asked questions (commonly abbreviated as FAQ). These are questions that your visitors may have about your site, the subject or theme, or even about you. Just about any question is valid, as long as it is helpful to your visitors.

Let’s create an example of, say, a web site about model railroading. Now, what questions would you have if you surfed to that site? You might want to know "what is it?", "when did it start?", "how much does it cost?", "why does this site exist?" and "who is the webmaster?".

That last question is more important than it seems at first glance, as putting a face behind a web site increases it’s credibility and makes it more likely that your visitors will (a) return, (b) tell their friends, and (c) purchase something (if your site is commercial). Some web guru’s will tell you never to include information the webmaster - these people simply do not understand human nature. In general, people will trust another person far more easily than they will trust a web site or a machine.

Once you’ve got your list of questions, go ahead and create one or more web pages (create as many as you like). Add the questions to the pages, along with the answers. If you feel like linking to articles within your site go ahead. I would avoid including external links at this point, as you want to get people interested in your site, not someone else’s.

Remember to keep your answers short and to the point. You are not trying to duplicate your web site. Your goal is to give your visitors some quick answers to their questions to get them more interested in looking around further.

As you are adding your questions and answers, you will most likely come up with additional questions. By all means, add those to your frequently asked questions as well.

Some webmasters like to include a form at the bottom of their questions to allow people to submit additional one’s if desired. This is a great idea, as it is an easy way to improve your web site’s interactivity - which is usually very good for getting people to return later.

I would not recommend, however, doing what I’ve seen some webmasters do - automate this function. I guess the idea is to get your visitors involved in answering the questions. In this case, the FAQ becomes more or less a moderated message board. I prefer just to receive my visitors questions in an email, which I can then either answer directly or add to the FAQ when I get the chance.

FAQ’s are great for answering simple questions that your visitors may have before they send you an email. It is important to remember to include a link to the FAQ in a prominent place on every single page of your website - you want people looking at them when they have questions.

In summary, FAQ’s tend to pull visitors into your site and make them feel better about it, which means they are more likely to return for more again and again.

About The Author

Richard Lowe Jr. is the webmaster of Internet Tips And Secrets. This website includes over 1,000 free articles to improve your internet profits, enjoyment and knowledge.

Web Site Address: http://www.internet-tips.net

Weekly newsletter: http://www.internet-tips.net/joinlist.htm

Claudia Arevalo-Lowe is the webmistress of Internet Tips And Secrets and Surviving Asthma. Visit her site at http://survivingasthma.com

Source: http://www.365articles.com


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Website Design Basic Concepts

Posted on July 28th, 2006. About General.

ite Design Basic Concepts

 by: Kim Eyer

So, what’s in a website design anyway? And, how do you get a design that is appealing to the broad and varied tastes of all those Internet surfers out there?

This is critical. Your website design is the first impression you make on your customers and visitors. There are a few sites in my favorites and bookmarks that I consider poorly designed. I still have them, because they have information I want. Lucky for the site owner that their content was that good! But one day I will find another site with the same information and a better design. Then guess who will be in my favorites and who will be left out? Maybe your content is great too, but don’t take chances on a poor design. Think how much more repeat traffic and referred traffic you will get if you have both great content and great design.

Design Taste Varies - OK, design is a matter of taste and target audience to some degree. What looks good to one visitor may not be so great to another. Here we have the old adage of "one man’s trash is another man’s treasure". But there are solid basics that go into good site design. Creating a distinctive visual style and applying it consistently is the best way to bind a series of subjects and web pages together.

Layouts - The layout of your site is an important design element. A webpage is a document, plain and simple. It is like formatting a letter, an outline, a report, or an advertisement. Establish a layout grid and a style for handling your text and graphics, then stick with it to build a consistent rhythm and unity across all the pages of your site. Make it easy to follow, pleasing to the eye. Learn to use tables and nested tables, lists, and even well designed frames for controlling layouts.

Color - Color has a lot to do with target audience as well. What appeals to a teenager may not work with a target audience of baby-boomers, and so forth. But anybody can appreciate color coordination. Color coordination can be learned. Yes, it’s a lot easier if you have a natural "knack" for these things, but you can learn basic color coordination techniques that make the difference between "tacky, yuk!!!" and "soothing to the eye".

Safe Colors - Everyone does NOT have 16 million colors on their computer. Learn to use the websafe 216 colors. Notice that’s 216 colors, not 256 colors. This is a matter of video card capability and you are at the mercy of the viewer’s personal computer system. Your best bet is to stick to 6 x 6 x 6 bit color resolution (216 colors) to cover the majority of Internet users. The 216 color palette gives you plenty for design options. Sure, not as many as 256 colors or 16 million, but still plenty to accomplish what you want or need to do with color.

Page Load Time - Now I’ll be the first person to admit that I have made *personal* web pages which have large graphics or music .wav files and other things that take awhile to load. The point here is, they are my personal websites, *not* my professional or commercial websites. I may use these long loading pages for demo-ing several techniques, or chatting with friends and other developers, but never never never for professional site design (unless my client insists, in which case I do not use their site as a demo to other potential clients!). This doesn’t mean you have to give up everything on professional sites. It just means take it easy, use only one high-load-time element or two, learn to compress your graphics properly, and if you’ve got that much "stuff" then break it up into more than one page.

Don’t Overdo IT - A typical mistake among developers is to overdo it when putting together a website. Try to use extras in moderation. Some common things that get overused are:

  • graphics
  • background images
  • bevels and other graphic tricks
  • excessive frames
  • text scrolling, animated .gif’s, page fade-ins

Too much of something just comes off as being "cutsie", tacky, or unoriginal…but used properly it can add just the right touch. Learn to use things that compliment your site’s content, and not to overdo it with extra techniques and tricks.

Readability - Make your pages as easy to read as possible. Black text on a white or off-white background is the easiest to read. There are plenty of hard-to-read pages that use backgrounds the same shade as the text (dark text on a dark background and light on light), or what I call the "neon" look with bright color on bright color.

Learn to use the <font face="FirstFontChoice,SecondFontChoice,sans-serif"> tag and give your readers a font that’s easy on the eye. I always think it’s such a shame to see a site full of great content and then left in the default Times New Roman font. Use a sans-serif font - arial and verdana are good choices, then put "sans-serif" generic font in your last html tag attribute to cover anyone that may not have a specific font you listed as a first choice or second choice.

Browser and Monitor Compatibility -. Learn to make your web pages compatible with both Microsoft Internet Explorer(IE) and Netscape Navigator. After preparing a site, test it in both browsers and ondifferent screen sizes or resolutions. Typical figures are 80% of Internet users are on the IE browser, 80% using 800 x 600 resolution, and most on a 15" or 17" screen….but, can you really afford for your site to look poor to 20% of the market? The answer is NO. Make your site compatible with both browsers and take that silly "best viewed with…" graphic off the site! Furthermore, use alt tags in your graphics for people who surf with images turned off, or on smaller browsers which don’t support them.

Using Java - Personally, I like Java and use it in site design. However, you have to remember many people turn it off for one reason or another. Or they may be using a browser that doesn’t support it.Therefore, if you use a java driven menu (quite popular nowadays), you better have some alternate navigation.

The article is an excerpt from the "Master The Web" ebook. For a complete copy of the eBook visit <a href="

http://www.eyerstation.com/ebook2.html

About The Author

Kim Eyer, of EyerStation.com publishes the WebSiteOwner eZine for webmasters and small businesses. To get your monthly copy and access to its support website, send a blank email to eyerstation@carolina.net with the word “Subscribe” in the subject line.

Source: http://www.365articles.com


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Choosing A Color Scheme

Posted on July 26th, 2006. About General.

sing A Color Scheme

 by: Joanne Glasspoole

When you begin the design of your Web site, one of the first things you need to do is decide on a color scheme. Although choosing colors seems like a relatively easy proposition, it’s not easy at all. In fact, it’s hard.

One of the pluses we have as Web designers is that millions of colors are at our disposal. Unlike the print world, we do not have to pay for each color we use. If we want to use a specific hue of yellow, for example, all we need to know is the hexadecimal code for that particular color.

One of the pitfalls of having millions of colors to pick from is that some people go crazy and use every color imaginable on their Web site. This is a big no-no. Not only does it look unprofessional to use 20 different colors on your home page, but depending on the colors you choose, your page may not be readable.

It is extremely important to pick hues that complement each other. You will want to use a background color that contrasts well with the color of your text. People are used to reading black text on a white background. I keep this fact in mind when I design my clients’ Web sites. Although I have never stuck with the black and white color scheme, I try to use a dark font on a light background. It makes for easier reading and a more pleasant experience for my visitors.

Color affects our emotions. For example, the color red makes us hungry. If you’re on a diet, it wouldn’t be a good idea to set your table with a red tablecloth!

Colors like blue and green are cool. Have you noticed in the summertime how sitting in a blue room automatically makes you feel refreshed?

Yellow is a wonderful brightener. It is cheerful and warm — like the sun.

When using colors on your Web site, you need to consider the mood you want to create and the audience you are designing for.

If you are designing a Web site for children, red is an excellent color choice, because it attracts the eye and stimulates our metabolism. Red is cheerful and exuberant.

Blue is an excellent choice for a business site because it exudes professionalism, wealth and power.

If you are designing a Web site for a nature group, greens and browns are natural choices because they are colors that are commonly found in the outdoors.

Another important consideration when choosing color schemes is cultural differences. For example, black is the color most commonly associated with mourning in the United States, but in Japan, white symbolizes sorrow. In Malaysia, green is associated with disease, and red symbolizes anger in Indonesia. As you can see by just these three examples, color is interpreted quite differently depending on the country. You must be careful if you don’t want to insult your visitors.

Choosing an appropriate color scheme for your Web site is extremely important. Your color scheme must be carefully considered because the wrong choices could adversely affect your visitor’s experience at your Web site. You only have one chance to make a good impression. Don’t blow it!

For more information about choosing color schemes, visit the following resources on the Web:

The Color Schemer

http://www.godigitalstudios.com/www/color

Clear Ink’s Palette Man

http://www.paletteman.com/

Project Cool Developer Zone

http://www.projectcool.com/developer/reference/color-chart.html

VisiBone Web Design Color References

http://www.visibone.com/color/

A book that illustrates excellent use of color on the Web is "Web Site Graphics: Color" by Jeff Carlson, Toby Malina and Glenn Fleishman. For more information about this book, visit http://www.amazon.com/exec/obidos/ASIN/1564965163/glasspoolewebdev

About The Author

Joanne Glasspoole is a Webmaster and freelance Web designer. Visit her Web site for Internet and technology news, insightful articles, and links to excellent Webmaster resources to help you grow your online business. http://www.glasspoole.com

Source: http://www.365articles.com


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Website Polls For You And Your Visitors

Posted on July 24th, 2006. About General.

ite Polls For You And Your Visitors

 by: Dan Grossman

Setting up a survey on your site is extremely simple and many times just as beneficial, for two main reasons. One, they let you create a more interactive website for your visitor. Choose interesting topics, poll opinions on recent events related to your site, and people will participate to find out what other people on your site think. Second, if you write your surveys in a way that keeps them interesting and useful to yourself you can gather important information about your visitors in order to build a site better tailored to their interests.

STEP 1: Set Up The Software

You’ll need to either sign up for a remotely hosted poll service or to install a CGI script on your own in order to manage your polls.

While a remotely hosted poll is not as customizable as one you host on your own, it’s definitely easier to set up. One of the more popular of the many free remotely hosted poll services out there is PollIt. You can have your poll up and running fast after registering and filling out a couple forms: http://www.pollit.com/webpolls

The other option is to find or write a CGI script to run the poll on your site. This gives you the ability to customize the poll to look exactly as you want it and to fit in with your site. It also eliminates the links back to the poll host that many remotely hosted ones have. You can find a good one here: http://www.cgi-world.com/pollit.html

STEP 2: Write Your Question

The goal of your poll is to create a more interactive website for your visitors and to collect information for yourself. Choose topics where responses would interest both the visitor to your site and yourself. Ask a question about the topics your site covers to find out what your visitors want more information about.

You may even ask questions directly related to your website. Ask "what do you want to read more of" and list several topics your site covers or may cover in the future. Ask "how often do you read our daily gardening tips" and find out exactly how popular they are.. or aren’t.

STEP 3: Post Your Poll

Placement is key! You won’t get a heaping response to your poll unless it’s very well written. Place the poll towards the top of the page where it will be visible when the page loads. While some of the remotely hosted services offer polls that pop up when the page loads, these will generally get less response than one integrated into your site well.

With CGI-based polls, you can usually use SSI or Server-Side-Includes to include your poll right in your webpage without doing much editing. Do a search at any major search engine for more information on this.

STEP 4: Use Your Results

Once you’ve acquired enough votes to get an idea of what your visitors are voting overall, use this information to improve your site. Build your site based on what your visitors really want to see. If they tell you they want to learn about topics over other topics, focus more on the ones they’re interested in.

Hopefully this will lead to a more successful site for you in the long run. Your users will benefit from a more interactive site and a responsive website owner who tailors the site to their wants and needs.

About The Author

Dan Grossman runs http://www.websitegoodies.com where you can find over 250 hand-picked resources, articles, and tools! Dan also publishes the free weekly "WebDevPortal" newsletter for website owners! Subscribe today and get articles like this every week: subscribe@websitegoodies.com?subject=article-subscribe

Source: http://www.365articles.com


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Free download software and support ambatchdotcom seocontest

Posted on July 23rd, 2006. About Adsense, Business, General, Marketing.

You are not going to believe this…but you need to!

I just checked out Matt Callens incredible software called HyperVRE, and this could be the first time that I have used a free software more than I do my other paid apps.

Matt told me I could let a few people know about the site before he starts charging for the product, and I had to tell you about this. :-)

http://www.yain.com/freehypervre.html

While I could go on and on about the features and how they have befefited my business, I think you really need to see for yourself what this software really can do.

For now - he is giving this software away for free, so there is no risk. But you need to hurry before there is a hefty one-time payment.

=> http://www.yain.com/freehypervre.html

To support for the keyword: ambatchdotcom seocontest for this site: http://blogs.yain.com , all you need to do is add the keyword with his link. If you have checked the google search, you will discover that this keyword has reached 200,000. This is a sign of viral networking. You too can create your own viral business with the Free download software called hyperVRE. It will help you to earn income online. Hope you won’t miss this opportunity to download the Free Software and at the same time, give your support by linking the keyword: ambatchdotcom Seocontest to his link: http://blogs.yain.com . Cheers!


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Some Useful Common Site Ideas

Posted on July 22nd, 2006. About General.

Useful Common Site Ideas

 by: Richard Lowe, Jr.

In my web surfing adventures, I’ve found a few site elements which make surfing easier and more enjoyable. There are no concrete, hard- and-fast rules to follow - these are just observations of some things which I virtually always look for in a site.

So without further ado, here is my list.

  • I often look for a way to contact the webmaster. I may want to tell him something about his site (privately), propose a link exchange or just drop him a line. I feel an email link or a link to a form is something to expect to find on every single page. If you are running a commercial site this is essential - your customers want to be able to tell or ask you things and if you want their business you had better make it easy for them.

  • I like guestbooks. When I run into a site that I find enjoyable, I want to tell the webmaster. Give him or her a compliment - I think it’s a good exchange. The webmaster worked hard and provided something that was entertaining, informative or useful. It’s nice to let him know in return. So please put a link to the guestbook on every page.

  • A good navigational system is very important. A menu of some kind, with a link back to the home page, needs to be on every page of the site. Sometimes this may consist of a simple "previous" and "next", but please always add a "home" link in this case. If I’ve surfed a ways on your site, I want to be able to get back to the index quickly without using the "back" button.

  • Nothing makes me leave a site faster than finding one of those silly little "right click" scripts which attempts to disable the right-click functions. Not only do these not work, but they are rude and violate some of the primary tenets of the internet - free, sharing, and community. Also, you are modifying my browser controls - which is not a nice thing to do. If you display something on your page I guarantee you that it can be taken, no matter how many scripts or functions you install.

  • Speaking of browser control - don’t modify my screen size, buttons, menus, cursors or anything else that my browser does. You want me to leave fast - resize my browser to fit the whole screen and remove the menu. I will be out of your site in a second!

  • Whether your site is personal or professional, tell me a little about yourself, your wife, your kids, and your pets. I find it much easier to like someone and be receptive to their message if I know something about them. Just a quick page with a few paragraphs is fine. If you are going to ask me to fill out a form, please let me know how you are going to use the information. You want my address? Why? Phone number? What do you need that for? More importantly, how safe is this information?

  • I know many people like to put banner exchanges on their sites, but please keep it to a minimum. First, banner exchanges don’t work very well. Second, they make the pages load slowly. And third, if there is more than one or two banners on a page it’s pretty tacky. If you are going to insist on putting background music on your site, please give me an obvious way to turn it off.

  • Please don’t expect me to go searching through your whole page for a little dot hyperlink. I’ve found sites which bury the link to the next page in the strangest places - in someone’s eye, for example. Normally, I am just going to leave instead of trying to find out how to navigate.

Well, that’s a start. I hope these ideas are of some value and help you make a better, more friendly site.

About The Author

Richard Lowe Jr. is the webmaster of Internet Tips And Secrets. This website includes over 1,000 free articles to improve your internet profits, enjoyment and knowledge.

Web Site Address: http://www.internet-tips.net

Weekly newsletter: http://www.internet-tips.net/joinlist.htm

Claudia Arevalo-Lowe is the webmistress of Internet Tips And Secrets and Surviving Asthma. Visit her site at http://survivingasthma.com

Source: http://www.365articles.com


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Latest Update on AmBatchDotCom SEOContest

Posted on July 21st, 2006. About General.

Today Google Search Result - 61,000

Yesterday was 57,700. We can see the power of viral linking with SEO. Just a short span of time since started on 14th July 2006, we can witness the Google Search result has reached 61,000.

Currently Top 3 for this monthly prizes are:

1. ambatchdotcom-seocontest .name

2. ambatchdotcom-seocontest. blogspot. com

3. ambatchdotcom-seocontest. workboxers. com

Will they maintain their ranking until 31st July 2006? That we have yet to witness as it is still 10 days away.

AmbatchdotCom SEOContest is the keywords for this SEO contest optimization. So, it is still early where you can be a part of this contest. Start cracking your head and use all those SEO tips and tricks you have learned and use it for this contest and who knows you may turn out to be the winner. You never try and you will never know …

Support these sites if you are not participating …

http://ambatchdotcomseocontest.edwardhan.info

http://www.ambatchdotcom-seocontest8.info

http://blogs.yain.com

Wish everyone in this contest for AmBatchDotCom SEOContest the very best for their effort.


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Ten Basic Steps For Building A Web Site That Works

Posted on July 20th, 2006. About General.

Basic Steps For Building A Web Site That Works

 by: Lee Traupel

1. Assemble a web site development plan that is integrated with your overall marketing processes; the content should be consistent with offline materials, the graphics/images don’t have to be identical with traditional media, but should be consistent with your overall branding, style guide, usage of colors etc.

2. Hire a web site design firm that understands your market position and one that won’t get “geek crazy” - meaning they are so in love with their own design capabilities, your site gets bogged down with graphics, plug ins, GIF garbage, etc. But, conversely, check your ego at the door when you work with your design firm - I’ve see so many good web site designs get ruined by clients who can’t or won’t listen to what we tell them!

3. Pay attention to “load times,” how long it takes a web site to load on a 56 KBPS modem (this is an industry average), if its more than 12-18 seconds you may experience the “click of death” - the site doesn’t load quickly and the surfer is gone. Of course, if your targeting broadband customers who are reaching your site via ISDN or DSL then you can build a site that incorporates multimedia-ready content that may include streaming audio or video, or Shockwave or Flash capabilities - go ahead and let those digital geeks get carried away with cutting edge content!

4. Dare I say it, “keep it simple” - make your site easy to move around in, build a menu structure that is consistent with industry standards, local menus (for a page or section) on the left and global menus (overall site navigation) at the top and/or bottom of each page, keep as much information “above the fold” (above the cutoff point at the bottom of a monitor), don’t make people use horizontal scroll bars unless absolutely necessary.

5. Inculcate “digital speed” into your overall site design, your client/customers should be able to get to their desired area of your site within one or two mouse clicks; they will quickly get frustrated if they have to click-through multiple menus to find information they are seeking.

6. Develop content that is web-enabled, people don’t read web site content like they do offline media, keep your paragraphs short no more than two to three sentences, build in white space with your content, include links in your pages - don’t try to tell your whole marketing story on your site - get people to call you (hello the telephone still works!), e-mail or fill out a profile form (see below).

7. Make your site permission-based marketing ready - I love Seth Godin’s “Permission Marketing” book, http://www.permission.com, and we recommend it to all of our clients - he champions building a long term relationship with a customer by asking their permission to continue to market to them and incorporating value/information in all marcom processes.

8. Ensure your site is optimized for Search Engines by identifying 8-12 keywords that people will use to find your site, then incorporate these keywords in your site content (to drive relevancy with s/engine spiders/bots) and then manually submit your site to the top ten search engines. We don’t’ recommend most of the free or $19.99 specials available; yes, all will get your registered with the s/engines, but getting listed on page 75 of 350 pages (for example) won’t really drive qualified traffic to your site, you need page 1-3 listings on the top ten engines to really drive qualified traffic.

9. Delve into your log server files to uncover “digital tracks” made through your web site - your log files are raw files that show how and from where (in most cases) people accessed your web site, where they went on your web site, how long they stayed, etc. Web Trends is the defacto industry standard, http://www.webtrends.com/default.htm, but we use and recommend a market-experienced firm in Europe, Fantomaster, Ltd. to our clients http://www.fantomaster.com - they have a suite of Search Engine products that can be downloaded for free or purchased.

10. Think global in your overall site design - the greatest Internet growth is occurring outside North America, so it is essential to build a site that can be accessed easily by people around the world. What issues do you need to look at? Load times are very important (again), develop content that avoids colloquialisms that may not be understood by others who may not speak the same language, you may want to make your site content available in diverse languages, there are a number of emerging applications that will facilitate this process, ensure your e-commerce capabilities can be utilized by all.

About The Author

Lee Traupel has 20 plus years of business development and marketing experience - he is the founder of Intelective Communications, Inc., http://www.intelective.com, a results-driven marketing services company providing proprietary services to clients encompassing startups to public companies. Lee@intelective.com

Lee@intelective.com

Source: http://www.365articles.com


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