It is indispensable therefore to get the attention of major search engines as well such Google, Yahoo, Alltheweb.com and others. In order to get high rankings you should have well-optimized content SEO copywriting is a special technique that allows search engines to get more high rankings for your web site. This method by which your web site is found by major search engines is one of the most effective as it is most frequently used by the visitors of your web site. Moreover, it is one of the most cost-effective methods as well. Online advertisement might cost a lot, besides your potential client might not even pay attention to it. Certainly you should bear in mind what type of business you provide as well as what type of clients you intend to target. That is why it is very important to develop effective marketing strategy with the search engine optimization process. You should know the keywords by which your web site is found by your visitors. Needles to say, that the web site of dental company is found by other keywords than the site of law firm.

This technique allows your site to be ranked higher and increase free traffic on your web site. In writing of SEO content copy it important to remember that one should not attempt to write a completely new web copy rather one should concentrate on the revising and reediting content written by copywriters. Remember that final product should be “suitable for reading” both by search engines and people. The survival of many web sites depends on the traffic got by major search engines. Once your text ha been written and has been submitted, the search engines starts looking for relevant words in it. The pages of your web site will be ranked higher if more relevant keywords appear in the content of your web site. Finally, try either to read about this process or even hire some professional who can handle this task for you. Remember that if SEO process is performed incorrectly it might ruin rather than help your business.

Killer-Content.com - Copywriting Services

Source: http://www.365articles.com

There are many things to consider when choosing a web hosting plan. The five most important are listed below.

1. Disk Space/Storage

2. Data Transfer

3. Cost

4. Programming Languages

5. Support

1. Disk Space/Storage refers to the amount of space given by a web hosting plan for your web site’s pages, images, and any additional files. Take this into consideration when determining the total number of files you will be using for your website and their sizes. For example, let’s say that among your files you have 100 images which are 50 Kilobytes each in size. This would use up 4.88281 Megabytes of your storage *(100 x 50 Kilobytes = 5000 Kilobytes = 4.88281 Megabytes). If you are planing on creating a website with a lot of video or audio files, you will need a lot of disk space. You can calculate the disk space you will need for your website here.

2. Data Transfer is the monthly amount of outward-bound non-email traffic from your web site, that is allowed by a web hosting plan. Each time a visitor views one of your pages, all the files used to generate the page are calculated into your data transfer. For example, let’s say a visitor views a page that has 50 Kilobytes of text and 200 images at 100 Kilobytes apiece. This page view would use .0191212 Gigabytes of data transfer *{50 Kilobytes + (200 x 100 Kilobytes) = 20050 Kilobytes = 19.58008 Megabytes = .0191212 Gigabytes}. Most web hosting plans’ monthly data transfer allowances are listed in Gigabytes. To calculate your expected monthly data transfer and convert it into Gigabytes, use these calculators.

3. Cost is very important. You want to find a web hosting plan that fits into your budget and not sacrifice your disk space and data transfer. Many web hosts have more than one plan. So, if you outgrow one plan, you can upgrade to another that offers more disk space and data transfer.

4. Programming Languages such as ASP, PHP, Perl/CGI, JSP and ColdFusion are used to create a lot of popular scripts (software) to help your website function. For example, let’s say you find an auction script that is written in PHP and you want to use it on a new domain name you just bought (the-best-auctions-are-here.com). In that case, you want to make sure the web hosting plan supports PHP. Also, if you are planning on selling services or products from your website, make sure the web hosting plan you choose offers some type of ecommerce solution such as a shopping cart for example.

5. Support is really important when choosing a web hosting plan. You should check to see if the web host offers “24 hours a day / 7 days a week” support whether by phone, chat or email.

Now, you can use this web host search form to help you find a web hosting plan that meets your needs.

*1,024 Bytes = 1 Kilobyte
1,024 Kilobytes = 1 Megabyte
1,024 Megabytes = 1 Gigabyte

Brian Shoemaker is the owner of the web hosting directory Find-A-Web-Host.com offering business web hosting.

Source: http://www.365articles.com

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It really depends on what your needs are and what you are trying to accomplish. There are advantages and disadvantages for both paid and free web hosting.

Free Web Hosting

Advantages:

- The most obvious benefit is that it’s free.

- You can use your free web space to practice programming. Not many, but some free web hosting plans support a programming language such as PHP, ASP, CGI/Perl, Coldfusion or JSP.

- A free web hosting plan is great for creating a small personal website.

Disadvantages:

- A bunch of free web hosts place their banner and text ads on your website.

- With a large number of free hosts, your website is placed in a sub-domain or a folder (www.yourwebsite.freehosting.com or www.freehosting.com/yourwebsite) which sometimes results in poor search engine rankings.

- Because they are offering free hosting, the majority of free web hosts can not afford to offer 24/7 or any support.

- Very few free web hosts offer a control panel with their plans.

- Another flaw with free web hosts is many don’t allow FTP access which is an obstacle if you have many files to upload.

- Free web hosting plans don’t offer much disk space or data transfer. This could be a problem if you have a lot of large files or if your website generates a lot of traffic.

Paid Web Hosting

Advantages:

- With paid hosting, you will now have any unwanted text or banner ads placed on your website.

- Your website will not be placed in a sub-domain or folder. You will have your own domain name (yourwebsite.com) which will not only result in better search engine rankings, it also looks more professional.

- Most paid web hosts offer 24/7 support.

- A lot of paid web hosting plans offer a control panel such as cPanel, Vdeck, Plesk or Ensim which offer features like web stats, the ability to password protect directories, and the ability to create web based email accounts.

- Most paid web hosts offer FTP access.

- The majority of paid web hosting plans support a couple programming languages such as PHP, ASP, CGI/Perl, Coldfusion and JSP.

- With the more disk space and data transfer you get with paid hosting, you can add more files to your
website and it can handle more traffic.

Disadvantages:

- The only disadvantage here is that it’s not free.

Brian Shoemaker is the owner of the cheap web hosting directory Find-A-Web-Host.com offering affordable web hosting.

Source: http://www.365articles.com

Sure, everybody and their dog can encrypt an affiliate link, but only those using “advanced encrypting” are noticing 600% more sales.

How does a 600% more affiliate sales, just by changing
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I know you are eager to learn more, but before I give you the whole scoop…

Allow me to quickly point out 3 ways you’re losing money with affiliate programs right now…

Read more about Affiliate Sale Booster …

If you have been looking around for a web host, you probably already have seen some of these offers: Unlimited Data Transfer, Unlimited Bandwidth or Unlimited Disk Space. The truth is, these deals are not possible.

Unlimited data transfer, or some web hosts might say unlimited bandwidth, is not possible, because if a web host has a server that is connected at 1.544 Mbps (Megabits per second) the maximum amount of data transfer that can be received is * 465.9 GB (Gigabytes) per month. This is a lot more data transfer than most websites will need. However, it is limited to the 465.9 Gigabytes per month and there will be other websites on the server sharing the data transfer if you have a shared web hosting plan.

You may also have heard of offers for unlimited disk space. Also, this is not possible. This maybe a little more obvious. Your disk space is limited to the size of the server’s hard drive. Again, if you have a shared web hosting plan, you will be sharing the space with other websites.

So, why do web hosts make these offers? They do it under the assumption that many websites won’t use very much data transfer and disk space. Be careful with web hosts who make these unlimited offers and always read their policies, terms of service, or user agreement page concerning the unlimited offers.

If you know the connection speed of a web host’s server or your own server, you can use one of these calculators to find the maximum amount of data transfer it can receive in Gigabytes per month.

Remember, when using the calculators, 1 Kilobyte = 1,024 Bytes, 1 Megabyte = 1,048,576 Bytes and 1 Gigabyte = 1,073,741,824 Bytes.

When searching for a web host, look for hosts that don’t make these unlimited data transfer and unlimited disk space offers or, make sure you read the web host’s terms of service concerning the offers.

* 1.544 Megabits x 60 (seconds in a minute) x 60 (minutes in a hour) x 24 (hours in a day) x 30 (days in a month) = 4002048 Megabits = 4002048000000 bits = 500256000000 bytes = 465.9 Gigabytes
(8 bits = 1 byte and 1 Gigabyte = 1,073,741,824 bytes)

Brian Shoemaker is the owner of the web hosting directory Find-A-Web-Host.com offering affordable web hosting.

Source: http://www.365articles.com

So, you have decided to switch web hosts. It is recommended you start the process at least a few days before the time runs out on the account with your present host. This will keep your website from experiencing any downtime between the move.

The first thing to do, after you have searched and found a new web host, is create a backup of your website. Make a new folder somewhere on your computer. Using your favorite FTP program, such as WS_FTP or Cute FTP (these and other FTP programs can be obtained at download.com), download all the files and folders on your website to the new folder you just made on your computer while maintaining the same folder and file structure (this will be important when uploading your files and folders onto your new host’s server later). Make a note of any special chmod permissions you have set on any file or folder (look in your FTP program’s help documents for information on checking a folder or file’s chmod permissions). You will need to reset the permissions after you upload your files and folders to your new web host’s server.

If you have any scripts or programs that you made a database for, make a backup of each database. If you have a database other than MySQL, check with your present web host for instructions on backing up your database. If you don’t have any databases, you can skip these instructions. If your web host offers phpMyAdmin, log in to your control panel and go to the database section. Look for a link to phpMyAdmin and click on it. If required, log in using the username and password you gave for your database. If you assigned a different username and password for each database, you will have to repeat this process for each database. After you log in, click on “databases” and then click on the database you want to backup/export. Click “Export” on the top menu.

If you are using phpMyAdmin 2.4.0, highlight all the tables under “View dump (schema) of database.” Make sure the “Structure and data” radio button is selected. Check “Save as file” and select either “zipped” or “gzipped.” Click “Go” and save the file (it would be a good idea to create a new folder in which to save all your databases).

If you are using phpMyAdmin 2.6.0-pl1, highlight all the tables under “Export.” Check the “Structure” and “Data” boxes and select “SQL” under the tables you highlighted. Check “Save as file” and under “Compression” select either “zipped” or “gzipped.” Click “Go” and save the file. (it would be a good idea to create a new folder in which to save all your databases).
If you don’t have phpMyAdmin, you can backup your database using mysqldump.

Next, setup your databases.

If you have MySQL databases, log in to your control panel. Go to the database section and create databases. Also, assign usernames and passwords for the databases (if you have a database other than MySQL, check with your new web host for instructions on creating and importing databases). Now, find the link to phpMyAdmin. If required, log in using the usernames and passwords you just created. If you assigned a different username and password for each database, you will have to repeat this process for each database. After logging in, click on “databases” and select a database by clicking on it. From the top menu, click “SQL.”

Go to the folder you saved your databases in and select the database that corresponds to the one you have open in phpMyAdmin. Open the file and copy and paste the database in the large text area in phpMyAdmin. Click “Go” under the text area field. You can also use the browse button to find the file on your computer and click “Go” below the browse field. If you don’t see any errors, with whichever method you chose, you have just successfully imported the database. If you have more than one database, go back and repeat this process for each one, starting with logging in with your database username and password. If you don’t have phpMyAdmin, you can use this method to create your databases.

You may need to edit some files before uploading them in the next step, by changing MySQL database name, username and password settings within the files, if any information has changed. If you don’t remember which files contain MySQL settings, check the installation instructions for each script/program.

Next, upload the files from the folder in which you saved your website content onto the new web host’s server, maintaining the same folder and file structure, using your FTP program. The only difference in structure may be the location of the cgi-bin. Some web hosts have your cgi-bin inside the www or public_html directory and some have it placed outside. If you had any programs or scripts on your website, you may need to edit some files by changing paths within them. If you don’t remember which files contain paths that may need to be changed, check the installation instructions for each script/program. Also, change any file or folder permissions as needed (look in your FTP program’s help documents for information on changing a folder or file’s chmod permissions).

The final step is to point your domain name to your new web host’s name servers. This information probably came in an email from your new web host soon after you registered with them. If not, send them an email asking them what the name servers are for your domain. Once you have this information, go to the website where you have your domain name registered. Log in to your account and set the name servers for your domain. Please note that changes to name servers may take as much as a couple of days to take effect. If you still have a few days left on your old account, your website shouldn’t experience any downtime. Once the name servers change has taken effect, cancel the account with your old host (this is so you don’t get charged for another term). That’s it. You have successfully switched web hosts.

Brian Shoemaker is the owner of the web hosting directory Find-A-Web-Host.com offering business web hosting.

Source: http://www.365articles.com

Doing website reviews can be fun and it can even be easy. I usually find it helps to sit back with a glass of cab sav in one hand and a cheese biscuit in the other, and start by summing up the website after you have had a good look through it…

Introduction

Grab your reader’s attention by outlining an interesting aspect of the site. This can be about the function of the website, a bit about the history or what first attracted /repulsed you when you saw it and why.

Example:

“As soon as I saw the mouthwatering chocolate cake image on the Hillington’s website, I felt like dashing down to the supermarket with the internet recipe.”

Next, make a general statement regarding the overall position of the website in the online community.

Example:

“Sportz is a small retail website primarily targeted to people who play tennis or go white water rafting. Since this encompasses 20% of the Geocities online community, the website fits very well in the Geocities family.”

Branding

If you know what a logo is, then you have probably seen branding millions of times.

When I was doing web reviews, I found most websites are lacking in brand. Branding is a way of designing that means you can tell which company/organisation it is just by looking briefly at the item. It helps to think of “corporate branding” where you can recognise McDonalds just by seeing the certain golden “M”. Over time, customers come to recognise an organisation’s logo and colours. A website may have a logo, matching corporate colours and even a matching font. If a logo and the other website colours clash, they are not branded and will NOT help people to identify with the company. Successful websites have the logo and website matching in a skilful and attractive manner (such as an orange and navy blue logo having a white and navy blue background).

There is one example in sitecritic.net that shows a website that needs branding.

Navigation/Loading Time

To me, navigation is the most important factor when doing website reviews. Is the website easy or hard to navigate?

You can discover this when you first look at the website and see if it is easy to find the buttons that allow you to move from page to page.

Are the menus or lists easy to read and find?

Does the website flow from left to right (as the English language does) or if it doesn’t, is it still effective and readable?

Does the website load up quickly or not?

(Usually, slow loading websites annoy readers and can be the result of big images that have not been optimised properly for the internet. Slow loading can also be due to Flash or large bits of code that have not been simplified.)

Is the website simple looking or complicated?

(This can add to problems finding the right buttons to press and hence, problems navigating. Bad navigation can kill your business.)

Design

Does the website look like another website you have seen, or does it have its own personal flavour?

(Some websites can look similar because they use the same advertising or design. The really good websites have a unique appearance that does not use a lot of advertising. The excellent websites are the ones you remember with fondness. This is an important point to take note when reviewing a website).

What is the first thing you see when you look at the page?

(For example, a website might have a faint background and a bright logo. This means that the logo is meant to stand out and be remembered.)

What parts of the design help/hinder the message?

(For example, too much advertising can turn a reader off before they have even read the important bits)

Is the design suited to what the website is meant to be doing?

(For example, a website devoted to skiing would not look good in pink)

Coding & Programming

It helps if you are able to give a very brief description of the type of coding that may have been used to design the website (eg, HTML, Javascript, Flash, PHP, databases or shopping carts, etc) A mention of additional technical design may give more depth to the review (such as whether the frames displayed all the information correctly etc). However, if you don’t know much about coding, you can always skip this subject.

Conclusion

Imagine that you are a website reviewer, do you think the website is successful/unsuccessful and why?

Do you think the website is targeted to the right audience?

(eg, if it is meant to be for children, does it look like a children’s website?)

Would you recommend the someone else to review the website?

What would make you revisit the website?

What rating would you give the website?

A terrific conclusion always ends with a humorous comment.

Example:

“This website is so thrilling, so coated with stars and glitter, that if Elvis was alive I don’t doubt he would be scribbling his lyrics in the forums with his fans right now!”

OR

“This website is so bad that if it were printed I would use the back of it to write my shopping list on…”

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Bernard Peh is a great passioner of web technologies and one of the co-founders of Sitecritic.net Website Reviews. With more than 5 years of commercial experience in the web industry, he leads a group of experienced web designers and developers to provide the web community insights into creating effective websites. During his free time, he enjoys reviewing websites, doing freelance SEO and PHP work.

Source: http://www.365articles.com