If you had asked me two years before my wife and I began our home catering business whether I would consider being my own boss, I would have laughed out loud and scoffed at the idea.

The company I worked for seemed to be doing well and I was recognized for the “creative genius” that I was. I was contented as a Web Developer in a multi-national corporation, lost in my own world in cyberspace. The pay was alright and there wasn’t any reason to think of other means of income. Looking back, I realized that I was in a comfort zone and being there shut my eyes to all the opportunities that were knocking at my door. Things were about to change though. 

The signs were classic of a company in trouble. Emails instructing us to take cost-reduction seriously, profit sharing withheld, no year-end bonus, a freeze on all pay rises. Then, it was crunch-time. There was talk of “staff re-designation”. One year later, it became a full blown staff elimination exercise. No retrenchment benefits, no nothing.  

My wife didn’t really think I was serious about the company being in trouble until I started having the “classic” symptoms of Middle-Aged-Man-With-Job-Threatened-Syndrome. I couldn’t eat or sleep worrying about how we would make ends meet on my wife’s salary as a kindergarten teacher, which wasn’t much. The stress and fear were taking its toll on my health.  

It became clear that there was no way the company would keep me for more than a year and with job applicants half my age working for even lesser pay, my wife and I did some serious talking. We came up with a couple of ideas we thought we could do to earn extra cash and prepare us for the tough times ahead. We eventually decided to start our own home catering business, cooking and delivering dinner to people who were either too busy, didn’t have the time or the liking to cook.  

Armed only with the confidence that my wife was a great cook, we started. Our first obstacle turned out to be our minds. We were so caught up in our comfort zone for so long that every little decision seemed like a monumental task. At the back of our minds, we didn’t want to be in the position we were in. We struggled with the fear of change and the unknown, but we carried on, telling ourselves that even if I did get another job, it was only a matter of time before the same cycle would repeat itself. We HAD to take this step and take control of our lives and our earning power.  

We made countless mistakes in our first six months, but let me tell you… when we got our first customer, I felt such relief I slept like a baby that night. It was my first night of peaceful sleep in a year. It wasn’t the sixty dollars profit that we made. It was the fact that we had finally started to chart our own destiny, free from the whims and fancies of corporate management.  

A year into our business, the inevitable happened. I was approached by my company to discuss “re-designation”. I told them that I knew what they meant and I was prepared to leave. I was the last one in my division to finally say goodbye. Thankfully, my wife and I saw this coming a year ago and readied ourselves for it, so when the time came, we just let go and set our sights on our home catering business. 

It’s been almost two years now and we’ve gone through some really trying times learning the ropes of managing a home business. We’ve had to adjust our attitudes and daily lives but we’re doing fine, and our financial situation has gone from hopeless to healthy. What started out as a way to earn extra money has turned out to be our main source of income. 

I hope my sharing gives you the encouragement and inspiration to NOT LOSE HOPE. I wouldn’t recommend waiting until you were in trouble before you considered starting your own home business, but maybe like us, it takes a storm to help us break free of our comfort zone.  

ABOUT THE AUTHOR

How to Add Warmth, Color & Texture to Your Advertisements

 by: Michele Jai Johnson

“…A powerful agent is the right word…” –Mark Twain

And what true words those are! Your marketing efforts have the ability to succeed…or to fail…based on the words you choose to represent your products, services, and yourself in your ads.

You have the ability to choose any words you desire. The problem is, sometimes, we draw a blank. Our minds seem amiss of anything creative to say. This is when a diverse collection of pre-written phrases, designed to bring miraculous changes to your ads, comes in handy.

A collection of pre-written phrases, which you can drop right into your ad text, offers a lot of magic, a good deal of choices, and an incredible journey through words which develop warmth, color, and add texture to your ads. With pre-written buzz-word phrases, you can bring your ad to life - immediately.

So how do you come up with these phrases and buzz words?

Step one is to become aware of every advertisement you’re exposed to, whether it be on television, in a newspaper, in email, or in a magazine. Just pay attention and study those ads.

Step two involves gathering your pre-written phrases. Write down words which make an impact on you. Make a notebook, or a computer document, and as you are exposed to the ads around you, jot down those phrases and buzz words. Here’s some phrases and words I jotted down recently:

• Accept nothing but the best
• Because you’re worth it
• Consider it a gift from you…to you

The third step is to take these phrases and integrate them into your ads. The best way to do this is work with an ad which you’ve already written. How much impact does it have? How much sparkle and pizzaz does it possess? Does your already-written ad grab your attention? If the answer is NO, then it’s time to input some marketing miracle phrases - sprinkle them about your ad, pick some from your list which fit with your product or service - and revise.

Let’s take a look at an ad I found written by someone who is not using marketing miracle phrases:

“New ladies brown leather coat. Size XL.”

The ad for this item really didn’t capture my attention. The photo of the item did - it’s a nice product! Let’s see how the actual ad can be spruced up with the use of some marketing miracle phrases:

“Give radiance to everything when you wear this exquisite, full-length, chocolate brown leather coat. For lovers of fine quality everywhere, you’ll experience comfort and luxury, for just a fraction of the retail price. Handsomely crafted, it will make a chic addition to your winter wardrobe. Ladies size XL.”

See the difference? Using marketing miracle words gives you a new way of impacting your buyers with words and phrases designed to bypass the mind, get your product deep into their heart and soul, and reach the core of their deepest desires.

So why not try it with your own ads? Just follow the three steps in this article to add warmth, color and texture to your ads. See the change in your ads, and the change in your bottom line sales figures. Good luck!

About The Author

Michele Jai Johnson is the author of 777 Marketing Miracle Phrases. Multi-published, her articles and short stories have appeared in many online publications, as well as national print magazines and newsletters. She is also the author of instructional courses and has written many short reports and tips booklets, in addition to 777 Marketing Miracle Phrases. You can pick up your own copy of her handy booklet here: http://www.michelejanine.com/777mmp.html

Publication Guidelines: Reprint permission is granted for online or print publications. May not be sent via unsolicited email. Copywrite notice and resource box must be included.

mjj@michelejanine.com

Source: http://www.365articles.com

Growing your home based business is like working with a plant.  You start of small.  All you have is some dirt, a seed, and some water.  Yet eventually, as you continue growing your home based business, you will need business “fertilizer” and a bigger business “pot.” 

During the initial growing of your home based business, you will be doing everything on your own.  Since you probably don’t have a lot of money, you will be giving yourself a number of job titles and stretching your budget as far as it can go.  As long as what needs to be done gets done, you need to watch your budget and don’t jump the gun by hiring employees or paying for expensive advertising.

However, you also need to set limits for yourself when you are in this stage of growing your home based business.  First, you are just starting out and you need to make sure you can meet any deadlines while providing the best possible work.  When growing your home based business, your reputation is imperative to continued growth.  This also means that you should not start overdoing the advertising until you know you can support the amount of work you are going to get from the advertising campaign.

It can also get tempting when growing your home based business to minimize your pricing and skimp on paying yourself.  However, you should include your salary in your pricing along with any overhead costs.  After you pay yourself and pay for your overhead costs, though, you need to put the profits back into your business.  As you continue growing your home based business, you will need finances to expand.

Bargain shopping is also important when growing your home based business.  You don’t have to have the top-of-the-line office equipment right away.  Just get what you need.  You can get away with an accounting program for a while before you will need an actual accountant.  If you do run into a temporary bind with workload, use a temporary agency.  It will be much less expensive than hiring a staff. 

Read the rest of the article here: Taking your Startup and Growing a Home Based Business.

Download the Free Quick Start Workbook (Free $97 Value!) and receive valuable tips, strategies and techniques designed to grow a very successful Home Based Business.

Copyright © Charles Fuchs is an established Six Figure Income earner and one of the top online marketer’s. He specializes in showing people the Best Home Based Business and the Best MLM on the internet.

I grant permission to publish this article, electronically or in print, as long as the bylines are included, with a live link, and the article is not changed in any way.

ABOUT THE AUTHOR

Marketing Success Defined

 by: Mark S. Levit

How do you personally define success? High income? Substantial net worth? A fine home? Peer recognition?

On a personal basis, there are likely almost as many definitions of success as there are people in the world.

In marketing, though, there are just four measurable elements of success:

Profitability, Market Share, Customer Satisfaction and Customer Retention.

Profitability requires little explanation. The very reason businesses exist is to make a profit, or generate more revenue than they pay out. Profitability may be increased by reducing overhead and the cost of goods sold—or by increasing the price to the buyer.

But prices can only be raised so much. Per the laws of price elasticity, as prices rise, unit sales tend to decline, as does Market Share; which brings us to our next measure of marketing success.

Market Share, as a measure of success, is important to marketers since the greater the share, the more stable the brand’s performance is in the marketplace. A product with 65% market share is a force with which to be reckoned. A product with 3% share is vulnerable to a variety of market factors such as competitive pricing, promotions, loyalty to better-known brands and more.

Financial managers understand the impact of Profitability and Market Share. But concepts such as Customer Satisfaction and Customer Retention are softer items and tend to be treated as lesser by those managers. Yet, the long term success and growth of a brand is highly dependent on them.

Customer Satisfaction doesn’t appear on a balance sheet. It can’t be measured in dollars and cents. It’s measured by the customer’s feelings about a brand. Does the brand deliver its promise? Is it a good value? Does it bring status to the owner? Is the customer generally happy with the product? Customer Satisfaction begets repeat purchases, loyalty, word-of-mouth advertising and, of course, long-term profitability via Customer Retention.

Customer Retention, the final measure of marketing success, is closely tied to Customer Satisfaction, Profitability and Market Share.

A satisfied customer is likely to remain loyal to a brand, thus enhancing market share over the long-term, as new customers are acquired. Retained customers increase the profitability of a brand. In the course of acquiring new customers, retained customers’ purchases can be counted on for continued profit performance.

It’s widely known that it’s five times more expensive to acquire a new customer than it is to keep an old one. Makes you wonder why marketers don’t generally invest more in Customer Retention, doesn’t it?

Few business organizations focus on all four elements of marketing success, probably because they’re difficult to balance and manage as separate items, yet they’re strongly interdependent.

The four elements of marketing success are reasons enough for financial managers and marketing managers to gain a better understanding of one another’s’ disciplines and work toward the common good of their companies.

About The Author

Mark Levit is managing partner of Partners & Levit Advertising and a professor of marketing at New York University. Partners & Levit is an aggressive marketing services firm leveraging branding, advertising, sales promotion, direct response, seminar and event marketing, the Internet and other channels to guide prospects along a continuum until they become your loyal customers. To learn more visit http://www.partnerslevit.com or call 212.696.1200.

Source: http://www.365articles.com

In business, a professional image is everything.  No matter how much we would like to believe that your competence or ability should matter more, many people still hold a prejudiced ideology that you are not professional if you have a home based business. Yet, there are a number of things you can do to gain that professional image to draw in even the skeptics.

First of all, make sure you gain a professional image through a professional business name.  It is worth the small amount of money to go ahead and register your business under a “DBA” or file papers for incorporation.  Plus, use that name in your letterhead and on your business cards.  Most clients don’t really think about how inexpensive or easy it is to register a business name, but they do notice the professional sounding company name itself.

Also, you can get a serviced office address that does not cost a lot and allows you to have a professional sounding address.  If you use a serviced office, it also allows you to meet with clients in a professional setting, preventing them from showing up at your home based business.  These serviced offices often make meeting rooms available for a flat fee, and they give your home based business that professional image you are seeking.

Another area of some concern for home based business owners is the telephone, especially if you have young children or pets whose behavior is often unpredictable.  It is important that your phone calls sound like they are being made or taken from a business in order to maintain that professional image.  One way to handle this situation is to only offer your phone number to existing clients.  Since they already have experienced your professionalism and competence, there should be few issues with you working out of your home.

If you do not want to give out your home business number, you could hire an answering service in order to maintain that professional image.  This way there is a service answering your phone telling the client that you are on another call or with another client and taking a message.  If you have a serviced office, an answering service is usually included.  This way, you will always be prepared when you take a business call, making your phone conversations professional.

Another way to offer your home based business a more professional image is to get a professional domain name based upon the name of your business.  For under $10 per month, you get an e-mail address for your business that sounds much more professional.  Most of the time, you will also have the option of creating a website to go with that domain name, giving your business a much more professional image.

Read the rest of the article here: A Professional Image for Your Home Based Business.

Download the Free Quick Start Workbook (Free $97 Value!) and receive valuable tips, strategies and techniques designed to grow a very successful Home Based Business.

Copyright © Charles Fuchs is an established Six Figure Income earner and one of the top online marketer’s. He specializes in showing people the Best Home Based Business and the Best MLM on the internet.

I grant permission to publish this article, electronically or in print, as long as the bylines are included, with a live link, and the article is not changed in any way.

ABOUT THE AUTHOR

Privacy: Reduce your Customers’ Concerns by Building Trust First

 by: Anti Spam League

Before making a purchase from you, buyers need to trust your company and think that your products and services will do what they are supposed to. Do your marketing and online practices help establish the trust necessary to convince prospects to buy from you? What is the connection between privacy and trust? Evidence shows that the two are closely correlated.

Since the beginning of interpersonal communication, trust has been perhaps the most important influence on information disclosure. Then, when commerce started, people would trade with those individuals whom they trusted and would avoid those who were perceived as non-trust-worthy. Intrinsically subjective and hard to define, trust is a function of the amount and type of control one has in a relationship. Social exchange theory advocates that individuals weigh both the costs and rewards in deciding whether to engage in social transactions. Aided by a little common sense we can conclude that if the rewards outweigh the costs, then the individual is likely to enter into an exchange relationship whereas if the cost outweighs the rewards there will be no exchange. This trade-off occurring inside people’s minds should not be overlooked since it ultimately determines whether they will buy from you or not.

The same process takes place in cyberspace. That is, the risks of disclosing personal information are weighed against the benefits when deciding to provide information to a website. Hence, trust is critical to disclosure in both interpersonal and online relationships. This is where privacy concerns come in.

In a previous article; “How to write a privacy policy”, we said that privacy involves protecting our integrity as individuals and our right to disclose or not to disclose our personal information to third parties. Since technology has become such a powerful enabler of data collection and utilization, one of the biggest IT responsibilities is making sure that the personal information their systems collect is protected from misuse and abuse. Who draws the line that separates them both? This seems to be quite an intricate issue.

As a consequence of the terrorist attacks of September 11 2001, increased security is a reality in today’s world. As the US government collects more personal information about its citizens, are Americans really confident that their personal information is being safeguarded without their privacy being compromised? A survey conducted by the Ponemon Institute, a leading privacy think tank, in September 2003 uncovers some interesting findings. The more than 6,000 Americans who participated in this first annual Privacy Trust Survey were asked to indicate their confidence, as it relates to protecting privacy, regarding 60 different government agencies. The overall results indicated that the majority of Americans surveyed (83%) consider privacy a matter that is important or very important to them. Nonetheless, many respondents indicated they have a high level of uncertainty about the government agencies that collect and use that information, thus creating a negative impression of those organizations. The survey also showed that protecting personal information is important to people of all ages, education and income levels. Among the organizations scoring the highest were hospitals, doctors, banks and the U.S. Postal Service. Those ranking lowest included retailers, grocery stores, telephone companies and the newly created Department of Homeland Security. Although at a first glance it might seem somewhat strange that two federal government agencies could score so differently on the survey, a closer look would explain the apparent discrepancy. When you compare the two, it is easy to see why consumers trust the mailman more than the people fighting terrorism. The Postal Service has more than a century of proof it can be trusted, while the Department of Homeland Security does not yet have such proof.

A number of studies of interpersonal exchange situations have confirmed that trust reduces the perceived risks or cost involved in revealing private information. As a case in point, Jarvenpaa and Tractinsky in their ‘Internet Consumer Trust Model’ (1999) found that trust increases confidence in a company, which lowers the perceived risk of electronic exchange with that company and, therefore, increases the likelihood of consumers engaging in electronic transactions. Similarly, Swaminathan et al. in the ‘Exchange Model’ (1999) established that consumers prefer to do business with web sites that they perceive to be reliable, honest, consistent, competent, fair, responsible, helpful, and altruistic, all of which are main components of trust.

All of the above indicates that the role of trust in facilitating disclosure is especially critical in online exchanges, where computer-mediated communication replaces physical contact. Other potential issues on the Internet include; technical difficulties for people who are new to the online world, lack of ability for consumers to physically inspect goods prior to purchase, and new companies that have not been in the market long enough to establish good reputations. Trust is important because it contributes to building a good or bad image of the company before the customers’ eyes. Negative images are very hard to change. This is why this is such a delicate and critical issue.

So what can you do to get your customers to trust you? The following tips can help you build trust, increase sales, reduce your customers’ privacy concerns and keep them coming back.

• Reduce Perceived Risk: Consumers’ overall regard for a company strongly influences perceptions of trust and perceived risk. Personal evaluations are made on the basis of many things, for example, firm reputation or personal experience with a company. Nonetheless, in the case of new companies where reputation and personal experience are lacking, personal evaluations are made on the basis of a company’s observable attributes or signals, such as, self presentation through advertising, customer service interactions, or stated policies. Also, one of customers’ biggest concerns is how well your product or service will perform. It is important that you clarify the value you provide and state your commitment to ensuring that your customers are extremely satisfied about your product and services. You must use all communication means at your disposal to enhance the customers’ experience on your web site, which in turn will reduce their perceived risk.

• Use Clear Language and Give Examples: It is also important that you post a clear privacy policy on your web site and that you use Plain English in every piece of information you write. Many web sites like to use sophisticated language to look professional but they fail to see that they might be losing customers as a consequence. Giving examples is a good tool to increase credibility. Tell a story instead of making impersonal and exaggerated claims of what your company or your products do. Use case studies to tell what you did for whom and the difference it made in their lives or their business.

• Personalize Your Marketing: Personalizing your communications is definitely a trust booster. People like to do business with people – not with faceless companies - and they feel a lot better when you refer to them as ‘Bob’ or ‘Mary’ than when you simply call them ‘Dear Customer’.

• Give Something Away: Evidence suggests that when you give something to people, regardless of the cost, they are more likely to trust you and return the favor by buying something from you or providing you with more of their personal information. For example, you can use an ebook, an article, a workshop or a free demonstration to build trust.

• Adhere to Recognized Seal Programs: Enhancing perceptions of web site privacy protection via features such as privacy statements and seals helps increase regard for the company and trust. TRUSTe and BBB Online are two well regarded seal programs that can contribute to your efforts of building trust. In addition, you can take a step further by telling your visitors that your web site adheres to anti-spam practices by displaying The Anti SPAM League seal. This organization, formed specifically to combat the spam problem, has a seal program for web sites that are concerned about email communication. You can become a member for free by visiting www.AntiSpamLeague.org.

• Make Contact Easy: If you want clients to get in touch with you, make it easy for them to contact you. Put your phone number and your other contact information on all your marketing materials – including your web site -. When you call them, give them your phone number again at the end of the conversation and tell them to call. This is another powerful way to build trust.

• Stay in Touch: The people you see and talk to on a regular basis are usually the ones you trust the most. If you sell services or high end products, a personal phone call is one of the best ways to answer prospects questions, and to establish trust. If you have a web site, it is a good idea to periodically contact your customers through newsletters containing information you think might be of interest to them. One key point here: make sure customers have manifested an interest in receiving such information and have given their permission via an opt-in option or another similar mechanism. Remember that permission always builds trust, rapport and respect.

As stated before, the degree to which Internet users think a commercial web site protects their privacy will positively influence their overall regard for the company and trust of the company’s web site. Once achieved, trust becomes one of the company’s most valuable assets. Not only does trust eliminate skepticism, but it also has the power to transform visitors into customers for life. Following these guidelines can help you avoid missteps that can negatively impact your brand, public goodwill, and customer satisfaction/loyalty (e.g., ‘trust’).

If you want to learn more about this and other related topics, check out www.Anti-Spam-League.org. This organization offers free membership and the chance to access a wide amount of relevant information on privacy, spam, email abuse, Internet fraud, responsible marketing and several other topics.

About The Author

The purpose of the Anti SPAM League is to help consumers and business owners reduce the amount of SPAM they receive. In addition, our Anti SPAM organization believes that educating site owners in the area of SPAM prevention and ways to successfully and responsibly market their sites, is key in making a difference.

mike@anti-spam-league.org

Source: http://www.365articles.com

Many entrepreneurs just starting out say that their one biggest fear is selling their business to others.  In today’s relationship marketing focus, much has been said about building the relationship that the sales side of this style of marketing has become a taboo in business owners’ minds.  However, you have a home based business to make money, and so developing a balance between both sides of the relationship marketing style will help you effectively build your business.

In being able to develop your sales approach, you must also know exactly what you are doing with your home based business.  If you cannot articulate your business to others, then relationship marketing will do you know good.  You have to know how your home based business is going to be able to help the consumer meet his or her needs.  It is absolutely imperative that you list “making a profit” as one of your purposes.  Trying to make a profit is not a sin, it is a necessity to stay in business, so no one should fault you for it as long as you are making a profit by honest means.  And in relationship marketing, you promote your business through the relationship to enhance trust, so being honest is important.

Also, you need to be businesslike and professional when building your business through relationship marketing.  The relationship side of this marketing style does not mean that your clients have to be your best friends, just that you need to develop a rapport with them that promotes communication – business communication.  Other relationships could develop, but the relationship must start off as businesslike so that the sales side of relationship marketing is not compromised.

Your actions should always be in accordance with your business’s best interests, too.  Ask yourself that question when making decisions.  In relationship marketing, you may believe that doing something special for a client will enhance your business and building that relationship and future sales.  However, the act could be seen by the client as more of a personal favor.  Always weigh the benefits of the action for your business before making a decision.  Despite your ability to develop the sale through relationship marketing, though, understand that some clients will try to use the relationship to manipulate or take advantage of you.  So always ask yourself the question before making any decisions

Read the rest of the article here: Relationship Marketing and Your Home Based Business.

Download the Free Quick Start Workbook (Free $97 Value!) and receive valuable tips, strategies and techniques designed to grow a very successful Home Based Business.

Copyright © Charles Fuchs is an established online marketer who specializes in helping people start their very own Home Based Business. He specializes in showing people the best way to Make Money at Home.

I grant permission to publish this article, electronically or in print, as long as the bylines are included, with a live link, and the article is not changed in any way.

ABOUT THE AUTHOR

Keanu Reloaded: How Tracking & Testing Gave Birth To a
Hollywood Blockbuster

By Damon G. Zahariades

In 1999, the Wachowski brothers and producer Joel Silver
unleashed “The Matrix” onto the unsuspecting public.

It was cool. It was brash and daring. And it ignited the
imaginations of scifi fans worldwide.

“The Matrix” went on to claim $456 million at the worldwide
box office. A success by any measure. When the DVD was
released, a new torrent of hungry fans descended and scooped
them up.

More profits. With the promise of more Matrix magic in the
near future.

This success wasn’t a haphazard coincidence of talent. It
was the result of tracking the elements that proved
successful in the past.

Here are three tips the Wachowski brothers and producer Joel
Silver used to deliver a blockbuster…

o review what has worked and what has not o play to
strengths o keep doing it as long as it works

Let’s look briefly at each of these.

1. Review What Has Worked And What Has NOT

Think of Keanu Reeves’s acting career…

o Sweet November o Speed o Little Buddha o Point Break o
Feeling Minnesota o Chain Reaction

Which kind of movies have worked for Keanu? What has proven
successful?

A casual glance reveals the following winning Keanu Formula:

> lots of action + very little speaking success!

While preparing to make “The Matrix,” the brothers Wachowski
and producer Joel Silver must have been asking themselves,
“Why mess with a proven formula?”

2. Play To Strengths

As a thespian, Keanu has some… challenges.

First, he’s not great with speaking parts. In fact, the less
he speaks, the better his movies. And he’s less than stellar
in showing emotions.

On the other hand, he *is* good at *looking* cool.

Second, Keanu is a physical actor. That is, you can make him
run, jump and fight. He’s good at that kind of stuff.

In “The Matrix,” he knows karate and keeps his mouth closed.
He can hold a gun on automatic fire, hit every target and
perform onehanded cartwheels at the same time.

As crazy as it sounds, it works.

That’s playing to strengths.

3. Keep Doing It As Long As It Works

What worked for “The Matrix” works for “The Matrix Reloaded”
and will likely work for “The Matrix Revolutions.”

It’s a winning formula.

If “The Matrix Revolutions” bombs at the box office, it
could signal the demise of the formula. In this case, a
slight tweak could put things back on track.

If “The Matrix Revolutions” is a huge success, the formula
is validated (for now). In this case, the Wachowski brothers
and Joel Silver should begin looking for a new vehicle to
exploit that formula while it lasts.

Last Thoughts

How does all of this relate to marketing?

Most marketers promote their products with a shotgun
approach. They pull the trigger and wait for the smoke to
clear to see if they hit anything.

The savvy folks track and test. They look for winning
formulas. Once the find them, they do whatever they can to
exploit them.

Most formulas don’t last forever. They work for awhile until
they aren’t as effective as they used to be.

That means there’s a limited window of opportunity to
exploit them.

For example, will Keanu still be doing doubleflips in the
air while cutting through the enemy ranks with his fists and
bullets?

Probably not. The formula works *now,* but won’t forever.

It’s not a matter of Keanu’s age. It’s whether the audience
will keep lining up to see it.

Again, most winning formulas stop working after awhile.

But, if you can track and test your efforts, you can find
those formulas and exploit them before anyone else.

Now, get started!

Thanks for reading and have a great week!

Damon G. Zahariades http://www.WebBusinessToday.com
http://www.ReportSecrets.com

By the way, feel free to use today’s article in your own
ezine or on your web site. All I ask is that you include the
Resource Box below. (Use your “Special Report Bible”
affiliate link, too!)

Damon G. Zahariades is a recognized expert in infoproduct
creation and author of the criticallyacclaimed ebook, “The
Special Report Bible.” He will show you, stepbystep, how to
create highlyprofitable Special Reports. To find out more,
visit today! > http://www.ReportSecrets.com

Source: http://www.365articles.com