Creative Advertising, New Edition
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Product Description
“More than just a nice-to-look-at, easy-to-flip-through book…Pricken has loftier goals—namely, to transform readers into top creatives by introducing them to a variety of techniques and ideas.” —Adweek
Unraveling the creative process behind some of the most effective campaigns of recent years, Mario Pricken showcases over two hundred examples of international advertising from a wide range of media, including magazines, billboards, television, mov… More >>
Creative Advertising, New Edition
Popularity: 13% [?]
Filed under: Marketing and Advertising
is the publisher of this book into social service?
what a class apart!!! w h a t a c l a s s a p a r t ! ! !
For the first time I smoked less while reading a book.
Thanks Mario and team for reducing my smoking
Rating: 5 / 5
You need to come up with a killer concept tommorow. Or you might loose your job. And become an advertising outcast. You’ll forever be known as the guy with stale ad ideas. You can never set foot in a decent agency again. OMG! Then someone told you about this book. You read it. You save your job.
Rating: 5 / 5
This is a handsome book and one you’ll want to display for visitors and others you want to impress. Oh, come on. You do want to impress people don’t you?
But more importantly, this will be a book that you will refer to often when you need a concept, an idea.
If you are in advertising as a copywriter or artist or in most any capacity, this book will benefit you greatly. Oh you can read it in one or two days. But you will need it handy often. If you are like me, each new project brings a blank slate which must be filled. If you are lucky, you have gobs of ideas. But if you’re like most of us, you’ll draw a blank. This book will help when faced with that awful blank.
If you are in advertising and depend on your ideas or the ideas of a team, buy this book. You won’t be sorry.
Susanna K. Hutcheson
Creative Director
Powerwriting.com LLC
Rating: 5 / 5
“Creative Advertising: Ideas and Techniques from the World’s Best Campaigns” is an excellent idea book. The KickStart Catalogue is a Must-Read.
Rating: 5 / 5
Creme du la Creme…ads that give advertising a good name and they come with ….a map! ..you read correctly …it is a map, explanatory, patient and …funny!
‘Cause advertising IS about fun!
Doesn’t give you the key to ideas, but it DOES tell you how to put calmness into the chaotic flux of ideas/creativity!
must have/browse/read along with Lurzer’s archive and Luke Sullivan’s Whipple-squeeze!
Take a cup of tea while you find your cozy spot to read…and explore!
At the end, see how many times it made you smile and how many types of smiles you smiled
Rating: 5 / 5