Advertising
Posted on November 25th, 2009 by Marketer
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Product Description
Moriarty teaches students about effective marketing. The text covers the foundations of advertising, planning and strategy, effective advertising media, creating effective messages, as well as integration and evaluation. For advertising professionals and business students concentrating in marketing or advertising…. More >>
Popularity: 1% [?]
Filed under: Marketing and Advertising
I enjoy reading history books, theology books, and even economy books. However, I needed to get this book for a class, and it is the biggest waste of money ive ever spent. I would pay about 10 dollars for this book if I had to price it. The writting is repetitive, and incorrect. The grammar at times is poor. The writer seems to have made up key words as possibly most text book authors do but it just doesnt seem scholarly. Alot of the content is pretty obvious and just doesnt need to be in a book.
Rating: 1 / 5