Advertising: New Techniques for Visual Seduction
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Product Description
An innovative new collection of visual advertising techniques and tricks.
Advertisers are engaged in a constant search for new ways to grab the interest and appetites of consumers. Often they use words, but just as frequently they use eye-fooling, mind-bending images—optical illusions—to pull viewers up short and force them to glance again. The second look is the key to successful communication, and images that elicit that reaction are an indispens… More >>
Advertising: New Techniques for Visual Seduction
Popularity: 5% [?]
Filed under: Marketing and Advertising
despite the other advertising books that i read that don’t explain mach about the way and more of the add, this book is suprisingly informative, while categorise the chapters by subject and is realy easy to review and learn. non-the-less, the add’s are very good and interesting.
Rating: 4 / 5