Tested Advertising Methods
November 29th, 2009 by Marketer
- ISBN13: 9780130957016
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
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Product Description
A legend in advertising for more than 60 years, John Caples still serves as a guide to generations of creative marketing people. Now his classic work on how to create successful advertising has been updated by respected advertising consultant Fred Hahn. It retains all the clarity, candid analysis, time-tested experience and invaluable award-winning ideas from the original, while bringing it right up-to-the-minute on the many new changes in the field…. More >>
Popularity: 16% [?]
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Do not buy this book! Why, you ask? This is a quote from chapter 15, p.212: “In TV advertising, the manufacturers can get name publicity in two ways if they desire, namely, by flashing the product name in big print on the screen and by having the name frequently repeated by the announcer” (!). Now, you’re probably wondering why I’m giving a quote from *PAGE 212!*. Well, that’s because I forced myself to read this because it was written by some legendary ad guy. But don’t make the same error as I did. Please buy Ogilvy on Advertising, Cutting Edge Adverting, Creative Advertising and Hey Whipple instead. Yes, all of them instead of Tested Advertising Methods. You won’t be disappointed. Or your money back (just kidding).
Rating: 2 / 5
Waste of money. Waste of time. Only advertising book i’ve been inspired by has been “Hey Whipple Squeeze This.” Save your money and skip this one.
Rating: 1 / 5
Tested Advertising Methods is a classic book with excellent content. Although I bought a used copy it arrived in good as new condition.Tested Advertising Methods (Prentice Hall Business Classics)
Rating: 5 / 5
If your in advertising, any type of advertising, this book is a must read. It has incredibly timely advice for the google adwords maven or the copywriter. This even has great advice for those not in advertising. Truly a classic and HIGHLY recommended.
Rating: 5 / 5
In the very beginning, I worried about the condition of the book even the description said it was in good condition. Different people can have different perception and then description. Finally, I receive the book today. Really, it is better than what I expected. No need to worry in my future ordering.
Rating: 5 / 5