Referrers/Finders

Now it's possible to be a "pure" info-publisher, creating Theme-Based Content Sites full of high-value information about a subject that you know and love. Then monetize it.

We talk elsewhere about how the AdSense and affiliate models are great ways to monetize information sites for "Infopreneurs."

The third strong way to generate revenue from niche-oriented content is to link that content to send visitors to specific businesses (offline businesses, especially), earning referral or finder's fees. Here's how it works...

• The theme-based content attracts targeted visitors (i.e., potential customers).
  
  

• Your site's content credentializes you in the eyes of your prospective new customers.
  
  

• Your e-zine (electronic newsletter) builds more and more trust.
  
  

• You recommend a business or service.
  
  

• You get paid for the lead or sale that results.

For example, consider the 14 year-old girl who has a successful SBI! site, anguilla-beaches.com. She creates excellent content about her favorite Caribbean island. She is a pure information publisher... an "Infopreneur."

She uses Form Build It! to create a form inviting visitors to contact her family's favorite real estate agent in Anguilla. As a result of these referrals, she has earned thousands of dollars from villa sales and rentals.

(Note: She also makes hundreds of dollars per month from AdSense ads. And she has a bookstore which offers only the best books on Anguilla, and sends those visitors to either Amazon or Barnes & Noble, earning affiliate income.)

The referrer fees are substantial. And there are many local small businesses who would love to receive more tourists. So...

She will also be using Form Build It! to send more referrals to boat charters, hotels, tour operators, rental car agencies... all on a pay-per-lead or pay-per-sale basis. (Naturally, her recommendations/referrals really do have to deliver top quality, for two reasons... 1) moral and 2) it's simply good business!).

The majority of small businesses are still offline... tens of millions of thriving local businesses. So SBI!'s targeted traffic and Form Build It! are a powerful way to build referral income, also known as finder's fees.

What a great way of bringing the old-fashioned "finder's fee" into the 21st century. Remember...

1) Tens of millions of offline businesses have no idea how to use the Net -- even if they have a Web site, they get no traffic. They pay you for referrals... for your traffic!

2) Most businesses, especially offline ones, do not need, and will never use, an affiliate program. SBI!'s Form Build It! and targeted traffic bridges that gap -- all you have to do is figure out how to make this model fit your theme.