Net Auction Sellers

"I get so tired of mailing packages. Pick, pack and ship... over and over."

"I depend on eBay for traffic. I don't have any traffic of my own."

"If I stop, how else could I earn income? It's my only stream of income."

"I've basically created my own hourly wage job, working harder than ever. For eBay."

If you are thinking of becoming an auction seller, and if you think that all you'll ever need is eBay, be careful.

You will not own your own business. It will own you.

More specifically, eBay will own you.

Yes, eBay is a brilliant concept. Compared to the archaic centralized pick-pack-and-ship model of Amazon, eBay created a software platform that let millions of "little guys and gals" do the hard part for them, from their homes, as free labor...

• the sourcing of product

• the warehousing of product

• the packaging

• the shipping

• the chasing after money

• the handling of complaints and support

• and so on, and so forth.

And eBay? They let the software run the network of buyers and sellers. And then they let the network effect take over...

More and more sellers meant increasing diversity of product, which attracted more and more buyers. More and buyers meant more demand, which attracted more and more sellers.

"And thus did eBay's growth feed upon itself"... meteorically. EBay grew into a company worth billions. They now own all "the little people" who do the hard, tedious physical work that software cannot do. You work for eBay... for what is basically an hourly wage, while your "business" fails to build its own equity.

The most amazing part? Ebay never stores, touches, or ships a single product. However, they do collect a small amount for each transaction... which now add up to billions of dollars per year.

A "small amount"... until you consider the cost of doing all the "hard parts" for eBay.

A "small amount"... until you realize that you are not building a business of your own, one with true value (i.e., one that can be sold). (Although you are building eBay's equity and the shareholders thank you.)

A "small amount"... until you realize that if you don't own your own traffic, you can't own your own business. And you're stuck... because eBay owns the traffic.

Which means you'll depend on them.

Instead, build a bigger concept...

1) Develop your own site in the niche that you know and love.

2) Fill that site with high-value content.

3) Use that content to attract your own niche-targeted traffic.

4) Build a following through your own e-zine.

5) Use your e-zine and site content to PREsell your targeted visitors. And finally...

6) Convert that PREsold, warm, willing-to-buy traffic into multiple streams of income. As part of your diversified income plan...

Put eBay to work for you, but only as ONE of those streams. It's a snap to integrate your eBay auctions directly into your theme-based SBI! site

This is an important concept, so let's restate it...

DO use eBay (instead of them using you), but merely as part of your diversified monetization plan.